Kasics is wardrobe fundamentals, reimagined, a fashion label rewriting the definition of basics—subtle, sexy, and intentionally elevated. Our task: create a bold-yet-refined visual identity that could carry a minimal wardrobe with maximal attitude.

We crafted a custom logotype that marries modern editorial typography with a wink of seduction. The iconic “as” ligature, formed from the heart of the logo, became the foundation of the brand language—an emblem of femininity, curve, and quiet confidence. This signature shape extended across icons, textile applications, and pattern systems—doubling as monogram and motif.

The palette leans into tonal greens, creams, and softened neutrals—supporting the brand’s sensual minimalism. Paired with confident, easeful photography and clean layouts, the identity brings the same level of intention to branding that Kasics brings to getting dressed.