Selected work(18)
MAYBELLINE NEW YORK
Campaigns, film, brand
2024/26 →
SEEN IT.
Original fashion film series
2026 →
M·A·C COSMETICS
Viva Glam, Fashion Week
2011/14 →
OLD NAVY
Brand programs
2026 →
MIRROR MIND
Original series · Zine
2026 →
KENNETH COLE
Campaigns, collaborations
2018/25 →
FUNCTION OF BEAUTY
Brand system, style guide
2022 →
CLINICALLY PROVEN
Original series
2026 →
POPPY BEAUTY
Brand identity
2021 →
MARC JACOBS
Special projects
2015/18 →
TEEEZ COSMETICS
Art direction, film, collage
2016/18 →
SMASHBOX
Pride, social, packaging, collab
2020 →
HOURGLASS
Launch campaign
2018 →
GROVE PET CARE
Branding and packaging
2021 →
THESIS
Brand identity and packaging
2024 →
LEE
Campaign creative direction, illustration
2022 →
LA MER
Campaign concept
2026 →
BEAUTYBLENDER
Illustration, packaging
2025 →
MoreLab, label, archive
StudioLettering, illustration, process, lab
The hand behind the work.Open →
InformationNew York
Brands call me when they need to be noticed. I turn product benefits into ideas people share, read where beauty and fashion are heading next, and build the brand world that carries it from a phone screen to a store window.
I came up through punk, pop art and the fashion press: Adbusters in Vancouver, then New York, where a T-shirt I screen-printed in 2008, SAVE ANNA, went around the world and turned into a label. Since then I have led creative for M·A·C Cosmetics, Maybelline and Kenneth Cole, and designed the brand program marks for Old Navy. Typography, hand lettering, collage and illustration are how I think. Style guides and systems are how the idea survives the rollout.
Practice
Campaign conceptsBranding and identity
Typography and lettering
Illustration and collage
Style guides
AI image and video
Press
The New York TimesVogue
Vanity Fair
WWD
The Globe and Mail
Education
BFA, Communication DesignEmily Carr University