I created the brand identity for ANIMIST, a skincare line rooted in the timeless rituals of Korean beauty. From concept to execution, I led the full creative development—branding, logo design, packaging, digital assets, and advertising—translating the brand’s vision into a visual language that feels both sacred and modern.

Drawing on the harmony of nature and self-care, the identity blends clean, minimalist structure with organic, expressive elements. The logomark channels balance and ritual, while typography and layout remain spacious and intentional. Packaging was designed to reflect purity and potency: soft neutrals, tactile finishes, and subtle color play evoke the serene power of traditional Korean skincare.

Every touchpoint was crafted to resonate with today’s wellness-minded audience—bridging ancestral wisdom with contemporary design. The result is a brand that feels grounded, elevated, and quietly transformative.