As a creative consultant for Zak., I partnered with a longtime marketing collaborator to bring the brand’s visual identity to life across retail and digital channels. With core branding already established, our focus was on execution—translating Zak.’s clean, modern ethos into real-world touchpoints that felt intentional and elevated. I designed large-scale retail signage, in-store graphics, and a hand-drawn outdoor mural for the NYC flagship, helping create a strong street presence. We also developed out-of-home placements, digital and email campaigns, and a suite of social media assets to extend the brand’s voice and visual world across platforms. The result was a seamless and expressive brand experience—cohesive from sidewalk to scroll, reinforcing Zak.’s position as a leader in modern, style-forward eye care.