POP CULT CLUB is a limited-edition T-shirt collection exploring fashion as obsession, performance, and pop spectacle. Inspired by icons, and internet culture, the line launched during NYFW with a rooftop event at the Empire Hotel—featuring bold prints, beauty-world collaborators, and a special performance by Margie Plus. Co-styled with Patricia Field, the collection blurs the line between streetwear and satire, dressing the cult of now.