Theory

I collaborated with Theory on a series of creative projects that blended fashion with purpose and play. One highlight was a special initiative with Caroline Kennedy to raise funds for public schools, where I contributed design work that helped bring visibility and heart to the campaign.

I also art directed a whimsical holiday animation for the brand—departing from Theory’s minimalist aesthetic to create something joyful, expressive, and unexpected. The animation became part of the brand’s seasonal digital experience, offering a fresh, lighthearted take on holiday storytelling.

Working with Theory allowed me to explore both refined branding and imaginative visual worlds—proving that even the most tailored labels can have a playful side.