For the Gen Z–focused brand Poppy Beauty, we created an experimental visual world where skincare meets subculture. Inspired by street zines, teen magazines, and early 2000s product ads, the art direction blends high-gloss product shots with Xerox textures, playful type, and layered collage. The look is chaotic in the best way—built for scroll-stopping social, fashion week pop-ups, and collectible print moments.

From zine spreads to pop-up displays, every touchpoint feels expressive, graphic, and intentionally imperfect. Bold, inky marks and hand-drawn elements give the brand a human pulse in an overly polished space.