As Freelance Creative Director at Gotham Agency (McCann), I led concepting and creative execution across campaign and content initiatives for one of the world's most iconic mass beauty brands. Working closely with the Maybelline marketing team, I shaped the visual and strategic direction for product launches, hero campaigns, and still-life content, bringing a sharp editorial sensibility to a brand known for its high-energy, trend-forward identity. My work spanned art direction, campaign concepting, and still-life styling direction, with an emphasis on delivering bold, premium-feeling creative within a fast-paced, high-volume agency environment.