In 2024, I partnered with OLAPLEX to craft bold, elevated creative across key brand touchpoints. From developing cohesive campaign concepts to designing premium, eco-conscious packaging and reimagining in-store experiences, each project was shaped by a deep understanding of beauty industry aesthetics and a commitment to OLAPLEX’s modern, sophisticated edge. The work demanded adaptability, precision, and a sharp creative eye — all while staying true to the brand’s future-forward vision.