Built a viral global brand on the back of the recession and a t-shirt
Graphic Design / Brand Identity / 360-Degree Ideation / Social Media / Illustration / Strategic Collaborations
In 2008, rumors arose that Anna Wintour would retire, and be replaced by French Vogue editor Carine Roitfeld. I created the SAVE ANNA campaign. A viral sensation started in the underground club scene and soon swept the globe via social media and t-shirts.